Free Checklist
The business event brief
Give a speaker a clear audience, purpose and practical event brief.
By Amy Aceto-Hitchinson
What you’ll work through
A useful event brief helps a speaker understand who will be in the room and why the conversation matters. Complete what you know and mark undecided details clearly.
- Audience and purpose
- Format and logistics
- Agreement and follow-through
- Write the brief
A look inside
Audience and purpose 1. Who is attending, described by role and business context? 2. What question or challenge is the event exploring? 3. What should the audience understand or consider afterwards? 4. What knowledge can the speaker reasonably assume?
The PDF includes the complete checklist and space for your next action. Print it or keep it beside you as you work.